Samsung / Galaxy S23 Ultra Night Sky

Samsung S23 Ultra

Night sky

Astrophotography with your phone. Working with Razorfish NYC, I was tasked to lead campaign content for the flagship Samsung Galaxy S23 Ultra.

GCD: DAN ASHLEY
VD: TAYLOR ROSS
PM: MINJEON KIM

DIRECTOR: JASON EVANS
DP: MIKEY VAN BEUREN
CD: IAN GRODY
AD: DAN ASHLEY

GCD: DAN ASHLEY
VD: TAYLOR ROSS
PM: MINJEON KIM

TALENT: MICHAEL SHAINBLUM
AGENCY: RAZORFISH
CLIENT: SAMSUNG

PHOTO: BRYAN BANDUCCI
PRODUCTION: THE BINDERY
AGENCY: KETTLE
CLIENT: OAKLEY

TALENT: MICHAEL SHAINBLUM
AGENCY: RAZORFISH
CLIENT: SAMSUNG

Not just a smart phone

From concept to delivery, the goal was to create content that pushed the bounds of what was possible for a smartphone camera. In the desert of California, we scouted the area of Lone Pine, CA to showcase just how capable the Samsung Galaxy S23 Ultra camera is. Over the span of a 2 day shoot we created a short tutorial on how to snap your own astrophotos with only a phone, tripod and the Expert RAW app. From the production, we shot a variety of photos and videos that prove the power of the Samsung Galaxy S23 Ultra.

Watch the full video:

driven and dedicated athlete, music teacher, and role model who is aiming to become the very first African-American professional road cyclist.

From concept to delivery, the goal was to create content that pushed the bounds of what was possible for a smartphone camera. In the desert of California, we scouted the area of Lone Pine, CA to showcase just how capable the Samsung Galaxy S23 Ultra camera is. Over the span of a 2 day shoot we created a short tutorial on how to snap your own astrophotos with only a phone, tripod and the Expert RAW app. From the production, we shot a variety of photos and videos that prove the power of the Samsung Galaxy S23 Ultra.

Watch the full video:

Flagship promo site

Flagship site

Our main ask was to create promotional content to showcase the Expert RAW app, yet with the flagship Galaxy S23 Ultra page launching during Samsung's annual unpacked event, we repackaged our material to fit the web experience as well. Visitors can see the astro hyperlapse in motion and get a quick glimpse into how to make one theirselves.

driven and dedicated athlete, music teacher, and role model who is aiming to become the very first African-American professional road cyclist.

Our main ask was to create promotional content to showcase the Expert RAW app, yet with the flagship Galaxy S23 Ultra page launching during Samsung's annual unpacked event, we repackaged our material to fit the web experience as well. Visitors can see the astro hyperlapse in motion and get a quick glimpse into how to make one theirselves.

Samsung
Razorfish NYC

As the group creative director for this project, I worked directly with the client and talent to build out the content from beginning to end - including a detailed briefing, full production schedule, on-site supervision, post-production and content delivery. The full project was completed in the span of two-months and live by February 2023.

Shot in person in Lone Pine, CA.

Samsung
Razorfish NYC

As the group creative director for this project, I worked directly with the client and talent to build out the content from beginning to end - including a detailed briefing, full production schedule, on-site supervision, post-production and content delivery. The full project was completed in the span of two-months and live by February 2023.

Shot in person in Lone Pine, CA.