As the creative director for this series, my involvement began with the conception of the idea all the way through the execution and delivery of each episode. Working with the strategy team my team at Razorfish pitched the concept of episodic series made up of snackable / easy to share tips and tricks that covered our content buckets – Photography, Lifehacks, Entertainment and Gaming. We leaned in on photo and videography to capture high-tier customers interested in content-creation.

Through pitching the series, my team crafted a playful look & feel for the series identity that would quickly standout from other Samsung content. We used an array of modular shapes and colorways to add variety to each episode and article published. Using our quarterly content calendar, we selected specific topics to focus our episode content around. Then identified different creators and influencers to brief and create a Master It with. 

I was key in launching the series, briefing and working directly with the talent, and maintaining the success of every single episode.