Dévoile Lessens
Applied AI product integration for various creative and seasonal campaigns for Dévoile a luxury home fragrance brand.
Working directly with the team’s founders I created new generative content that could quickly fit the various needs of Dévoile throughout their seasonal campaigns and new product launches. The work brought forward new techniques to mix media through the application of found imagery, gen ai, 3D and traditional photo retouching.
Together we built content that was adaptive, imaginative, on-brand, and extremely affordable.
The Process
Using traditional methods combined with Gen AI allowed a unique workflow unlocking deeper flexibility and variety for the client.
Starting with the vision, reference images are gathered and discussed with the client before proceeding. Then a series of generations are built using a variety of gen ai models, testing to see which performs the best and has the most aligned creative. Selects are drawn, upscaled, and edited in photoshop to prep for the next phase.
Art Direction & Mood board
AI Text-to-Image Generations
AI Select
Photo Editing & File Prep
Product Placement in 3D Scene
Finalized RenderWhen done right, integrated AI should be smooth and simplify the workflow allowing high quality work with endless flexibility.