First Terrace Systems

Applied AI marketing content for Tephra,
an advanced charting platform built for traders.

First Terrace Systems approached me to construct a full-funnel marketing launch for their new advanced charting platform. The software, still in development at time of kick-off, uses all the execution info available to build unique data-oriented charts to give their audience an edge in the market. As a new company, the goal was to build marketing assets and campaign that would attract a specialized younger audience who sought out advanced tools while trading. The challenge was to build a campaign with zero assets, an incomplete product, minimal budget and a tight timeline to meet the launch.

Through my Ash Studios, I recruited a team comprised of an editor and strategist to create an impactful campaign that would hit all their goals without breaking the bank. We utilized a variety of AI tools to make the vision into a reality.

How did AI play a role?

Concept
It all starts with the idea. A few words lead to a larger concept where visual direction and references set the foundation.

Prompt Work (AI + Human Guidance)
Taking the creative intent, these references and concepts are translated into prompts and refined until aligned with the vision.
Sometimes starting with a simple prompt can lead to interesting and unexpected results.

Visual Generation (AI)
Run prompts through multiple image engines for high-volume, fast iteration. Pick the strongest to develop.

Visual Editing (Human Refinement)
Clean, adjust, and retouch AI output, adding brand elements to lock the final static visual.

Video Generation (AI)
Feed refined visuals back to the machines for motion, expect sparks and plenty of chaos.

Creative Output (Human Craft)
Select, cut, and enhance with design judgment to deliver the finished work.

Generating Visuals and Motion

Simple Prompt to start:

“A macho volcanic ad of a person seeing the world with new eyes”

Refined Prompt:

“A cinematic ad shot in the day with bold contrast of a male figure in the center of the frame confidently walking towards a fiery volcanic eruption. The colors are slate grey with a large stone volcano in the background and fire in the mountain. The sky is light. The energy is masculine, macho and exudes confidence. Desolate landscape with lava and smoke rising up.”