Persol – Double Bridge
Photo art direction for a classic line of Persol sunglasses featuring a Double Bridge design fusing architectural inspiration.
To accompany the release of Persol's Double Bridge product line, my team and I ran and created a social campaign that illustrated the inspiration behind the frames through two worlds. The first showing a fusion between the architectural geometry found in modern structures and abstract forms and the second portraying a traditional drafting desk accompanied with blueprints and shots of stunning buildings to match the frames.
Working directly with award winning commercial and fine art still life photographer Christopher Griffith, my team and I crafted a series of compositions that blended the architectural & design worlds together.
Sourcing photographs from Christopher's archives we drew further geometric connections to the Persol frames as included crops into the campaign.
