Persol The 649 Chronicles
Photo art direction for Persol 649 a heritage eyewear line pulling timeless inspiration from film noir & pulp novels.
To spark interest and further engage their community my team and I at Kettle created a campaign circling the flagship 649 product line that has been iconic to Persol's reputation. Drawing inspiration from pulp novels & film noir detective stories we built a photo & motion series to personify the eyewear in timeless yet modern scenes and crafted a story revolving around the days and life of a debonair detective, known as the 649 Chronicles.
Say Hello to 649
In the life of a detective, nothing is what it seems...
Persol
Kettle
Working at Kettle, I worked directly with my copywriter & ACD to concept the campaign, narrow down various intial creative, create mood boards for internal and client approval, and find a team to shoot the concept. I was involved with the project every step of the way – from the client brief to the final delivery. I lead the bulk creative across every client phone-call and every photo talent brief. I worked directly on set with Dylan Griffin, who shot and recorded each deliverable, and with Jenny Wichman, who I worked with to source and build each set design. I oversaw and processed the color-corrected files to hand-off to the client and post on to their various social accounts.
PHOTO: DYLAN GRIFFIN
SET: JENNY WICHMAN
ACD: IAN GRODY
ACD: JESS FRENCHMAN
AD: DAN ASHLEY
DD: ZULI SEGURA
COPY: DAN ALVAREZ
PM: JULIANNE PEREZ
STUDIO: VS&Co
AGENCY: KETTLE
CLIENT: PERSOL