Galaxy S23 Ultra
Night Sky
Samsung
Astrophotography with your phone. Working with Razorfish NYC, I was tasked to lead campaign content for the flagship Samsung Galaxy S23 Ultra.
From concept to delivery, the goal was to create content that pushed the bounds of what was possible for a smartphone camera. In the desert of California, we scouted the area of Lone Pine, CA to showcase just how capable the Samsung Galaxy S23 Ultra camera is. Over the span of a 2 day shoot we created a short tutorial on how to snap your own astrophotos with only a phone, tripod and the Expert RAW app. From the production, we shot a variety of photos and videos that prove the power of the Samsung Galaxy S23 Ultra.
watch the tutorial
Astro Hyperlapse
Samsung
Razorfish NYC
As the group creative director for this project, I worked directly with the client and talent to build out the content from beginning to end - including a detailed briefing, full production schedule, on-site supervision, post-production and content delivery. The full project was completed in the span of two-months and live by February 2023.
Shot in person in Lone Pine, CA.
TALENT: MICHAEL SHAINBLUM
AGENCY: RAZORFISH
CLIENT: SAMSUNG
GCD: DAN ASHLEY
VD: TAYLOR ROSS
PM: MINJEON KIM