Luxury Brand Partners – R+Co
A fresh hair brand from LBP, R+Co is collective of some of the most forward-thinking, rule-bending hairstylists in the business.
R+Co is a fresh new hair brand from a collective of some of the most forward-thinking, rule-bending hairstylists in the business, including Howard McLaren, Garren and Thom Priano. Geared towards salons, the 23-piece collection has rocked the beauty category with unprecedented PR buzz.
To help launch the brand new line, R+Co tapped my team at Domani Studios to create a desktop and mobile commerce experience worthy of the collection’s attitude and style.
R+Co is about an experience.
The packaging and fragrances were designed to enhance that, to evoke a feeling, a place, a style, a attitude. You'll know just by looking at it what the product and the brand is meant to do.
R+Co
Domani Studios
As a designer on this project I worked with my small team of 2 creatives, 2 developers, and 1 project manager to create the desktop and mobile content pages that fit the online aesthetic we built for the brand. After we finalizing the site map and general look & feel, it was my job to fill out the interior content pages, product slides, and batch production across the all breakpoints of the website.
DEV: MATT WILCOX
AGENCY: DOMANI STUDIOS
CLIENT: LBP
CD: JON LANDER
AD: CALVIN TEOH
DD: DAN ASHLEY